Looseleaf

Looseleaf is the first cannabis company to change the meaning of smoking. Led by two Gen Z, women who believe that smoking can be curated and enhanced to be enjoyed by more people. Looseleaf had a vision of smoking to ENJOY, smoking for fun. What they didn’t have—a visual brand identity.

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The primary horizontal lock-up. Ideal for wide packaging and/or product boxes. The contrasting weight of the font is meant to evoke a feeling of sprouting plants or leaves. The letters are all flush to create a singular typographic organism.

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Other lockups. All of them focus on key words words such as grow, expand and garden.

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The first printed packaging was narrowed to two original flavors: Lavender and Rosemary. The simple deeper tones eventually got reprinted to reflect a more vibrant color scheme (shown above).

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